Introduction

Just Mo is more than a streetwear brand; it’s a cultural movement.
Born from the streets and fueled by creativity, it draws inspiration from graffiti, hip-hop, and the raw energy of urban culture.

Created by Maajed Ahmed, Mo is a rebellious and mischievous graffiti character who embodies the soul of the streets; unfiltered, unapologetic, and always pushing boundaries.

Every collection, design, and drop reflects urban identity, infusing each piece with the defiant attitude of graffiti and the authenticity of underground movements.
Whether through limited-edition pieces, collaborations, or pop-up events, Just Mo carries the DNA of street culture, built for those who move with the rhythm of the streets.

‍Wear the culture. Live the movement. This is Just Mo.

The Artist: Maajed Ahmed

Born and raised in the culturally rich city of Mecca, Saudi Arabia, Maajed Ahmed is a visionary artist known for pioneering the "Calligraffiti" style, which blends Arabic calligraphy with modern graffiti

His work is a testament to the power of cultural fusion and innovation, with collaborations spanning global giants like Rolls-Royce, BMW, Adidas, Reebok, YSL, and many more
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Maajed has brought his art to iconic platforms, including a breathtaking light show on the Burj Khalifa, He’s also part of the team behind two Guinness World Records for the longest glow-in-the-dark murals
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Maajed’s unique vision and cultural depth breathe life into Just Mo, infusing the project with authenticity and a bold artistic spirit. Through his work, tradition meets the future, and creativity knows no bounds

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Core Pillars of Just Mo

Streetwear with Meaning

• Clothing that embodies street culture
• Designed for those who carry the culture wherever they go

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• More than an audience, a tight-knit global movement
• Movement that elevates & connects street culture worldwide

The Sound of the Streets -  ██ ███████

• Showcasing DJ sets, underground sounds, and the energy of the culture
• Building a soundtrack that defines the movement and its roots

Street Takeovers & Cultural Events

• Pop-ups, exhibitions, and live showcases that bring the movement to life
• Turning the streets into a stage, where music, fashion, and art collide

A movement born from the streets, Just Mo blends art, fashion, and music into a living expression of culture.